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Data import vs. Direct Query

In Power BI, when connecting to data sources, you have two primary methods to bring in your data: 

Data Import and Direct Query. Each method has its own advantages and trade-offs, and choosing the right one depends on your specific needs and use cases.

Data Import

Data Import is the process of importing a snapshot of data from your source into Power BI Desktop. This means the data is stored within the Power BI file (.pbix).



How It Works:

Data is Imported: A copy of the data from the source is imported and stored in the Power BI data model.

Periodic Refresh: You can schedule periodic data refreshes to keep the imported data up-to-date.

Advantages:

Performance: Since the data is stored locally in the Power BI file, querying and interacting with the data is typically faster.

Rich Data Modeling: You can fully utilize Power BI's data modeling features, including complex calculations with DAX, creating relationships, and using calculated tables and columns.

Offline Access: Reports and dashboards can be accessed even without an internet connection, as the data is stored locally.

Disadvantages:

File Size: Large datasets can make the Power BI file very large and potentially slower to work with.

Memory Usage: All data is loaded into memory, which can be a limitation for very large datasets or environments with limited resources.

Refresh Frequency: Data is only as fresh as the last refresh. Depending on the schedule, there might be a delay in seeing the most current data.


Direct Query

Direct Query is a method where Power BI queries the data source directly, without importing and storing the data in the Power BI file.



How It Works:

No Data Storage in Power BI: Instead of importing data, Power BI creates a live connection to the data source.

Real-Time Data: Queries are sent to the data source in real-time whenever the report or dashboard is interacted with.

Advantages:

Real-Time Data: Always shows the most up-to-date data from the source, as queries are executed in real-time.

Smaller File Size: Since data is not stored in the Power BI file, the file size remains small.

Handling Large Datasets: Suitable for large datasets that would be impractical to load into memory.

Disadvantages:

Performance Dependency: Performance depends on the data source and the network. Complex queries or slow data sources can lead to slower performance in reports.

Limited Modeling: Some data modeling features in Power BI are limited or not available. For example, certain DAX functions and calculated columns are not supported.

Connectivity Requirement: Requires a reliable and continuous connection to the data source. Reports cannot be accessed offline.


When to Use Data Import vs. Direct Query

Use Data Import when:

You need high-performance interactions with the data.

The dataset is of a manageable size and can be loaded into memory.

You require advanced data modeling and transformation features.

You need to work with the data offline or share the report with others who may work offline.


Use Direct Query when:

You need real-time or near-real-time data updates.

The dataset is too large to be imported into Power BI.

You have a powerful and well-optimized data source that can handle real-time queries.

You have a reliable network connection and data source availability.

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